Red bullet point shape with a red thick ring around it

UNLEASH THE POTENTIAL OF O+O RETAIL WITH OPTIMO

In the dynamic world of retail, embracing the O+O (Offline plus Online) standard is key to unlocking unparalleled success. Optimo, Superdrug Retail Media's cutting-edge internal agency, brings you the future of retail campaigns.

Contact us

Customer Journey

1. Communicate

Collaborate with your Superdrug Retail Media team to build transparent, high-performing campaigns.

2. Clarity

Choose Full Funnel Optimisation and Performance Media to align with your goals and take control of your budget.

3. Create

Activate campaigns using Superdrug’s 1st Party
Data for targeted impact.

4. Control

Drive conversion and showcase your brand with 
full creative and content control.

Young woman in a superstore looking at some makeup

32

Window Screens

160

Aisle Screens

23

Fragrance Screens

80

End caps

30

UK Locations

Advanced personalisation

Own the ailse with beauty playground screens

Stand out with window screens

Run ads tailored to customer journey

Seasonal activation

Boost Awareness

Felxible booking options

Young man with short hair and a red t shirt on a laptop

Partnered with

To manage your onsite media

Drive awareness

Increase Conversions

Onsite Display

Keyword Search

Category targeting

Sponsored products

Sub category page lister

Product carousel on homepage

Product detail page

Smiling woman outside on her mobile with a takeaway coffee in hand
Opportunity with Offsite channels

42%

Increase return on ad spend

22%

Reduction of acquisition cost

28%

Increased conversion rate

Dynamic product ads

Rich 1PD targeting

Social + Display channel expansion

Superdrug h&b card audience

Build on your brand saliency

Increase Reach

Drive brand awareness

Contact us

Please fill out the form below to get in touch. Alternatively, 
email us at Optimo@uk.aswatson.com

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.